Why Google consent mode v2?


General news • 2024-03-29
From March 2024, Google will implement an update that will assume by default that a visitor has not agreed to be tracked, unless Consent Mode v2 is enabled. The impact of this is that you may lose data from visitors and that you can interpret data differently.

So it means direct impact on Google Analytics and Google advertising. To prevent data loss (or miss interpretation), we advise you to install the Consent Mode V2 functionality and make it standard. Want to know more about this? Please contact us and we will be happy to help you.